If I told you the number of Google searches entered into search bars across the world, every single day, you wouldn’t believe me. Truly. And you couldn’t comprehend it. If each search on Google on an average day was a breath, you’d have to live approximately 1000 years to breathe that many times. People search for all kinds of things on the internet. And as a business owner, you know that people are searching for your business every single day. Or at least they should be. However, if you’re not careful, if the competition hires a search engine marketing agency, they’ll find your competition ranking one spot above you.

And they’ll never even know about your business. To get ranked higher, you need more than a great product or service. You need a search engine marketing agency. You need a search engine marketing strategy. You’ll need smart SEO. Above all, you need a Search Engine Marketing Agency like Agile Marketing Group. 

SEO can be overwhelming to understand, especially if you are new in the digital marketing space.  So what exactly is SEO and how can it significantly improve your business and revenue? Let’s discover what SEO is and how it can help you.

Explain it to me like I am Five. 

SEO and Search Engine Marketing Agencies  So we are going to break down what SEO is as if we are explaining it to a five year old.

To get started, imagine you have a big box of toys with a few different options.  You have building blocks for younger kids to enjoy.  You have legos for kids who are anxious to build something.  Maybe you also have dress up accessories as we all as race cars and dinosaurs.  You have variety and options! When your friends come over, you want your friends to find their favorite toy easily. SEO, or Search Engine Optimization, is like organizing your toys in the best way so your friends can find what they want right away.

If you’d like to see this in video form, check out this short explainer from our TikTok!

How does a Search Engine Marketing Agency do what it does?

Here’s how it works:

  1. Labels and Names: You put clear labels on each toy box. You want your friends to have as little trouble as possible finding their favorite toy! In SEO, this is like using the right words (keywords) on your website so search engines know what your site is about. Keywords will help push your website to the top of search engines. 
  2. Clean and Tidy: You want to keep your toy room clean and organized. You don’t want your friends to come over and feel overwhelmed with clutter. In SEO, this means making sure your website is easy to use and works well. You want your website to be easy to navigate and understand.  You would be surprised how many businesses lose potential customers because their website is not user-friendly.
  3. Show and Tell: When your friends come over, you might have a few who are unsure of which toy they will want to play with. This is where you get to let your expertise shine! You get to show your friends the best and most popular toys. In SEO, this is like having good content that people like to read and share. Your content should be specific to your industry, but showcase the variety of different options your customer will have.
  4. Friends Talk: If your friends have a good time at your house, they are going to go home and tell their other friends about it.  They will also want to come back over to play in the future.  In SEO, when people like your website and your business offerings, they will  link to it from other websites, which helps more people find you.

What’s next

In conclusion, SEO helps your website be like the best-organized toy room where everyone can find and enjoy the toys they love!

A woman sitting on top of a car with a sunset in the background. It's a symbol of what a Search Engine Marketing Agency can do for your business.
We can’t get you a sportscar. However, a search engine marketing agency and SEO might just be even better.

What is a Search Engine Marketing Agency

A business without a Search Engine Marketing Agency is like meat without salt. It’s like a sandwich without bread. It’s like throwing darts with a blindfold on. Sure you can get lucky. But you could also put someone’s eye out. And without a Search Engine Marketing Agency, your business could go bankrupt while your potential clients/customers fill the pockets of your competitors. 

A Search Engine Marketing Agency doesn’t change your business. We don’t see patients, treat illness, write legal briefs, stack shelves or help people detox in rehab. We don’t step on your shelves. A Search Engine Marketing Agency just makes sure that your business shows up where your customers and clients are looking for it. Most people aren’t scrolling through to the 20th or 50th result on their search page to find the perfect result. 

The perfect result might be on page 5, in the 80th position. And you might live forever. But if your business show’s up as the 80th result in your customer or client’s search bar, I wouldn’t bet on either dream coming true. But with a Search Engine Marketing Agency, and the use of some clever SEO strategy, your business can climb all the way out of positions that no one will ever see. If you implement successful and proven SEO strategies, your business will change along with it. 

Do you own a business and have you been thinking about utilizing SEO— or any digital marketing for that matter?Give us a call at (561) 559-4539. We offer free consultations and can help you find the right strategy for your business. 

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