(866) 426-1572
  • ABOUT AGILE MARKETING GROUP

Healthcare Marketing Built on 20+ Years of Experience

Agile Marketing Group helps healthcare and behavioral health organizations understand what's working, what needs attention, and where the best opportunities for growth may be.

SEO, paid media, content, social media, web development, and analytics are handled by specialists who understand how their work affects the bigger picture.

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EXPLORE OUR SERVICES
  • WHO WE ARE

We Look at the Business Before We Look at the Marketing

Not every organization needs more traffic. Sometimes plenty of people are reaching the website, but they aren’t calling. Sometimes paid campaigns are generating leads, but too many of those leads aren’t a good fit. Sometimes an important program isn’t showing up when people search for it. And sometimes it’s difficult to tell which part of the marketing is actually producing results.
Those are very different problems.
  • Before recommending what to do next, we want to understand what is happening now.
  • Once we understand that, the next decision becomes much clearer.
  • YOUR NEXT GROWTH OPPORTUNITY MAY ALREADY BE THERE.

Let's Find What's Holding It Back.

You don’t always need more marketing. Sometimes you need a clearer understanding of what’s working, what’s being missed, and where your next opportunity is.
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Request a Free Marketing Consultation
  • HOW AGILE STARTED

Built From Years Inside Behavioral Healthcare Marketing

Agile Marketing Group didn’t begin with someone deciding to open a marketing agency and then choosing healthcare as a niche.
It came after years of working in the industry.
Before founding Agile, Andrea Bergman held digital marketing leadership roles with major behavioral healthcare providers. Her work put her directly inside the day-to-day realities of marketing treatment services—from search and paid advertising to lead generation, website performance, patient acquisition, and the constant need to understand what was actually producing results.
Over the years, that experience also brought together a network of marketers and specialists who had worked with Andrea professionally and shared an understanding of both digital marketing and behavioral healthcare.
In 2020, Agile Marketing Group was established in Florida.
The company brought that experience under one roof: people who already understood the work, understood the industry, and understood that healthcare marketing carries a different level of responsibility.
Today, Agile works with healthcare and behavioral health organizations across SEO, paid media, content, social media, web development, analytics, and digital strategy.
The company has grown since it started, but the foundation hasn’t changed: experienced people, close attention to performance, and marketing decisions grounded in what each organization is actually trying to accomplish.
MEET OUR FOUNDER
  • EXPERIENCE ACROSS THE FULL PATIENT ACQUISITION JOURNEY

From Being Found to Becoming a Lead

Healthcare marketing doesn’t end when someone reaches the website.
Before a patient or family member makes contact, they may encounter a treatment provider several times—through an organic search result, a Google ad, a local listing, an article, a social profile, a review, or a referral.
Each of those interactions can affect what happens next.
Our team works across the areas that influence that journey, which gives us the ability to see more than the performance of a single campaign or channel.

Search Visibility

SEO, local search, content, and technical website work help healthcare organizations appear for the services, conditions, treatment programs, and locations people are actively researching.

Paid Patient Acquisition

Google Ads and other paid campaigns give organizations access to high-intent searches, but performance is evaluated beyond clicks. Search terms, conversion rates, call data, cost per lead, and lead quality all influence how campaigns are managed.

Website & Conversion

Once someone reaches the website, the focus changes from being found to helping that person find the information they need.

Page structure, messaging, treatment information, insurance content, calls to action, mobile experience, speed, and contact options can all affect whether someone continues or leaves.

Content

Healthcare content has more than one job. It can support organic visibility, answer questions, explain treatment options, establish expertise, and help patients and families understand what an organization provides before they make contact.

Local Presence

For organizations serving specific communities, Google Business Profiles, location pages, reviews, local rankings, citations, and geographic relevance can directly influence how easily nearby patients find them.

Tracking & Analytics

Calls, forms, advertising conversions, organic performance, landing pages, and other conversion points are tracked so we're not evaluating marketing based on traffic alone.

What Happens After the Lead

Marketing performance doesn't become clear just because a form was submitted or a phone call was recorded.

When the information is available, lead quality, qualification, admissions outcomes, payer fit, program fit, and location can provide a much better picture of which marketing efforts are bringing the organization the opportunities it actually needs.
  • HOW WE WORK

We Start by Figuring Out What Actually Needs Attention

Marketing plans shouldn’t begin with a predetermined list of services.
They should begin with questions.

Understand What's Happening Now

We review the organization, services, locations, competition, website, search presence, advertising, analytics, calls, conversions, and current marketing efforts.

The goal is to understand where things stand before deciding what should change.

Decide What Matters Most

There will almost always be more things that could be done than things that should be done right now.

We prioritize the work based on the organization's goals, the size of the opportunity, and what is most likely to improve performance.

Put the Right People on the Work

SEO is handled by SEO specialists. Paid media is managed by people who understand paid media. Developers handle development. Writers handle content.

When the work overlaps, those people communicate.

Watch What Happens

We track the numbers that matter to the objective.

That may include rankings, organic traffic, calls, forms, conversion rates, cost per lead, lead quality, or performance by location or service.

Use What We Learn

If something is working, we want to understand why.

If something isn't working, we want to know that too.

The information we collect helps determine what should happen next.

  • HEALTHCARE & BEHAVIORAL HEALTH

Searching for Care Is Different From Shopping for a Product

Someone looking for treatment may be making one of the most important decisions of their life.
Sometimes they’re searching for themselves. Sometimes it’s a parent, spouse, child, or friend trying to find help.
They may not understand the difference between residential treatment and outpatient care. They may be checking whether insurance is accepted. They may be comparing several facilities. They may have already called other providers.
Or they may simply need someone to answer the phone.
Understanding that journey matters.
It affects the words used on a page, the questions that need to be answered, the searches worth targeting, the way advertising is structured, and how easy it should be for someone to take the next step.
Our experience includes organizations providing:

Addiction Treatment & Detox

Helping treatment providers appear when individuals and families are researching substance use treatment, detox, and recovery options.

Mental Health Treatment

Building visibility around conditions, treatment options, programs, providers, and the questions people ask before seeking care.

Residential Treatment

Supporting organizations competing for treatment searches across local, regional, and national markets.

PHP & IOP Programs

Helping people find partial hospitalization and intensive outpatient programs when those levels of care fit their needs.

Outpatient Treatment

Improving local and organic visibility for people looking for treatment that can fit into everyday life.

Dual Diagnosis Programs

Making information about co-occurring mental health and substance use conditions easier to find and understand.

Adolescent & Family Programs

Accounting for the different questions and concerns that arise when parents and family members are involved in the search for treatment.

Multi-Location Organizations

Managing the additional complexity that comes with different locations, markets, service areas, websites, campaigns, and local search presence.

  • NOT SURE WHAT'S HOLDING YOUR MARKETING BACK?

Start With the Problem.

Tell us what you’re seeing now and what you’re trying to improve. We’ll help you look at where the biggest gaps and opportunities may be.
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  • BEYOND THE REPORT

A Report Should Help You Make a Decision

A monthly report filled with charts isn’t very useful if you finish reading it and still don’t know what happened.
We want reporting to answer practical questions.

Are More of the Right People Finding You?

Traffic is useful when it's coming from the searches, locations, services, and audiences that matter to the organization.

Are They Taking Action?

Calls, forms, insurance verification requests, appointments, and other conversions help show whether visibility is turning into opportunity.

What Is It Costing?

Lead volume means more when it's considered alongside advertising spend, cost per lead, conversion rates, and lead quality.

Where Are Opportunities Being Lost?

Sometimes the biggest opportunity isn't generating more visitors. It's improving what happens with the visitors and leads already coming in.

What Should We Do Next?

This is the question the data should ultimately help answer.

  • PERFORMANCE

Performance Is Evaluated in Context

Rankings, traffic, conversions, and acquisition costs are useful indicators, but each measures a different part of performance.
A ranking improvement matters when it increases visibility for relevant searches. More traffic matters when it reaches the right audience. More conversions matter when those inquiries are relevant to the services being promoted. And lower acquisition costs matter when lead quality is maintained.
For that reason, we evaluate results across multiple indicators rather than using a single metric to define performance.
Increase in Care-Intent Organic Traffic
+ 0 %
Reduction in Cost Per Qualified Lead
0 %
High-Intent Keywords Monitored Across Client Campaigns
0 +
Campaigns Connected to Lead-Source Tracking
0 %
  • TOOLS & TECHNOLOGY

Good Tools Help. Knowing What to Look For Matters More.

Marketing platforms give us a lot of information.
The challenge is knowing which information matters.
Our team works with the tools needed to understand how people find a healthcare organization, what they do on the website, which campaigns produce responses, where calls come from, and how performance changes over time.
Partner and certification badges should only be displayed where Agile currently holds verified status.
  • THE PEOPLE BEHIND THE WORK

Different Work Requires Different Expertise

Effective healthcare marketing requires different areas of expertise working toward the same objective.
SEO specialists focus on search visibility and organic performance. Paid media specialists manage acquisition campaigns. Developers handle website performance and functionality. Writers develop content around patient needs and search behavior. Social media specialists manage communication across social channels. Analysts turn performance data into information the team can act on.
Each person brings depth in their area while understanding the broader goals of the organization.

andrea bergman

Founder & CEO

Aleksandra Nikolic

Client Analyst

Nayhara Machado

SEO Manager

Zoe Galmarini

Social Media Manager

Ashish Gupta

Senior Web Developer

Aditya Kumar

SEO Strategist

Todd McFliker

Content Writer

andrea bergman

Founder & CEO

Aleksandra Nikolic

Client Analyst

Nayhara Machado

SEO Manager

Zoe Galmarini

Social Media Manager

Ashish Gupta

Senior Web Developer

Aditya Kumar

SEO Strategist

Todd McFliker

Content Writer

  • THE RIGHT EXPERTISE MATTERS

Your Marketing Deserves a Team That Knows What to Look For.

Bring us the objective, the challenge, or the numbers that aren’t adding up. We’ll bring the experience needed to understand what’s happening and determine where the work should focus.
TALK WITH AN EXPERT
MEET OUR TEAM
  • WHY AGILE

What You Can Expect From Us

We Learn the Business

We want to understand the programs, services, locations, challenges, priorities, and goals behind the marketing.

We Don't Recommend Something Just Because We Sell It

If more advertising isn't the answer, increasing the advertising budget isn't the recommendation.
The work should match the problem.

We Explain What We're Seeing

You shouldn't need to be an SEO specialist or media buyer to understand what's happening with your marketing.

We explain what we're seeing, why we think it matters, and what we're doing about it.

We Pay Attention to Lead Quality

A larger number of leads isn't automatically better if those leads aren't relevant to the organization.

Volume, cost, source, intent, and quality all deserve attention.

We Change Course When the Information Changes

A strategy isn't successful because we followed the original plan perfectly.

If the numbers show that something needs to change, we change it.

You Know the People Doing the Work

Clients aren't handed off to a faceless production line. You'll know the people responsible for the different parts of your marketing.

  • A CLEARER VIEW OF WHAT COMES NEXT

Better Decisions Start With Understanding What’s Really Happening.

We look beyond individual metrics to understand where performance is coming from, where opportunities are being missed, and what deserves attention next.
TALK WITH AN EXPERT
  • HOW WE DO THE WORK

Keep It Clear. Do the Work. Pay Attention.

  • 01

Be Clear

Explain what we're doing in language people can understand.

  • 02

Be Accountable

Don't confuse completing tasks with producing progress.

  • 03

Ask Better Questions

Sometimes finding the right problem is more valuable than immediately proposing another solution.

  • 04

Work Together

When one person's decision affects someone else's work, they should be talking to each other.

  • 05

Pay Attention

Markets change. Performance changes. Businesses change.
Good marketing requires noticing when they do.

  • LET'S TALK

Tell Us What's Happening With Your Marketing.

  • Maybe you're not getting enough leads.
  • Maybe you're getting leads, but too many are the wrong ones.
  • Maybe organic traffic has stalled.
  • Maybe advertising has become too expensive.
  • Maybe you're opening a new location or trying to grow a specific program.
  • Or maybe you're simply not sure what's working anymore.
  • Tell us what you're seeing and what you're trying to accomplish.
  • We'll start there.
TALK WITH AN EXPERT
Call Us : (866) 426-1572
No pressure. We’ll talk through what you’re trying to accomplish and determine whether we’re the right fit.

Frequently Asked Questions About Agile Marketing Group

What Does Agile Marketing Group Specialize In?
Agile Marketing Group specializes in digital marketing for healthcare and behavioral health organizations. Our work includes SEO, paid media, content, social media, website development, analytics, tracking, and conversion optimization.
Yes. Our experience includes addiction treatment, mental health treatment, detox, residential treatment, PHP, IOP, outpatient programs, dual diagnosis services, and other behavioral healthcare organizations.
Much of our experience comes from healthcare and behavioral health, including experience working inside healthcare organizations rather than only from the agency side. That gives our team context for the challenges surrounding patient acquisition, search, advertising, lead quality, website performance, and the treatment decision process.
Yes. Strategy and execution are handled by the team based on what the organization needs. That can include SEO, paid media, content, social media, website development, analytics, tracking, and conversion work.
Yes. Multi-location work can include local SEO, Google Business Profile optimization, location pages, website structure, paid campaigns, content, tracking, and performance analysis across different markets.
It depends on what we’re trying to accomplish. We may look at search visibility, traffic, calls, form submissions, conversion rates, advertising costs, cost per lead, lead quality, and performance by service or location. We use those numbers together rather than relying on one metric to define success.
The people involved depend on the work your organization needs. Our team includes specialists in SEO, paid media, content, social media, web development, analytics, client strategy, and performance.
MEET OUR TEAM

How Do I Get Started With Agile Marketing Group?

Tell us what’s happening with your marketing today and what you’re trying to improve. We’ll discuss your goals, current challenges, and where there may be opportunities to improve performance.
TALK WITH AN EXPERT
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Andrea Bergman

CEO

Andrea is a digital marketing expert with more than 15 years of experience. She is adept at SEO/SEM strategy, PPC/Google Ads, lead generation, web analytics, reporting, and project management. Andrea’s passion is helping clients in the SA/MH space grow and thrive.