page title icon The Importance of Embracing Social Media Marketing

Did you know that around 80% of everyone that gets on the internet uses some sort of social media platform? That is around 3 ½ billion people. If your business hasn’t yet embraced the social media trends, you are missing out on a large potential customer base. Near 1 ¾ billion people go onto social media to find the things that they need.

Here at Agile Marketing, we can help you to get your jumpstart on the social media trends. We can help you manage your website, content and much more, too. We even do Facebook ads for medical professionals and various social media marketing techniques. With the times always changing, it is important to keep up with these things, as the needs of them will change, too. Our team is equipped with professionals who have years of combined experience in this field, so we have your back.

Client Engagement Means Client Loyalty

There are many businesses that have social media platforms set up, but then they never go onto those platforms to truly engage with their fan base. It is vital that you use the social media platforms to engage with your clients and potential clients. This can help strengthen the loyalty these people have to your business over others. You also get the chance to target specific demographics of consumers and learn more about your clients, too.

It is also important not to think of everyone as your target base. If you are focusing on reaching everyone, you won’t be targeting the people who truly need your services or products. On social media platforms, there are billions of people. You want to reach those who are likely to buy from or who are looking for the products or services you are selling. What is the best way to do that? Targeting through Facebook ads for medical professionals, engaging with clients or potential client comments and posts and working with a professional marketing team to keep your engagement numbers up.

Building Up the Data for Your Business

Did you know that social media platforms provide data for your business? Think about it – in what other way are you going to learn so much about your clients and their needs. Sure, word of mouth is still a way to advertise your services and products, but you can’t get as much feedback from your clients in this old-fashioned way. However, when you take a look at the clientele you have or followers you have on social media platforms, that gives you a much better picture of what they need or are looking for.

In addition, you can use the data for how many followers, comments or likes you grow each year. How many people commented on a specific product or service over another one? This could help you to see what your most popular products are.

You can also post videos and look at the insights and analytics for those, too. Who is engaging with your videos? Who is sharing them?

Another great thing about social media platforms is that people feel free to be honest about things such as their spending habits, preferences, needs, wants and experiences. Whether you are on LinkedIn, YouTube, Twitter or Facebook (tip – you should be on all of them), you can gain the data and information you need to react to popular trends in your field of work. You can use the data to rebrand your company, if need be, as well.

Building Up the Data for Your Business AgilemarketingInc

For example, if you notice that 20 to 30-year-olds are commenting on your facial laser products and services the most, you know they are trying to stay looking young. However, if you have senior citizens mostly commenting on these services, you know they could be more of your target audience for that particular service or product. With this information, you can take the next set of Facebook ads for medical professionals and target them toward the proper demographics.

Here at Agile Marketing, we know how to run these ads and provide you with up-to-date social media marketing tools, content and resources. Reach out to us today if you are looking for help in managing your social media platforms or company website. We look forward to hearing from and working with you.

Brand Awareness and Setting Your Company Apart from Others

It is important that every business has its own brand and brand identity. When you create your online brand, people are more likely to recognize your company over others in your niche. The recognition is what is going to instantly bring some people to buy your services and products over other companies. It also allows you to stay in the minds of these people when someone else asks if they know any healthcare company that offers “such-and-such” for a product or service. Your company will be the answer because you are instantly recognizable and memorable.

In addition, with our social media marketing techniques, your company can constantly be sharing content, videos and other resources. In the world of social media, companies that are constantly sharing information are remembered more than those who only share every once in a while.

Receiving Instant Client Feedback

Receiving Instant Client Feedback AgilemarketingInc

Do you need to get feedback on a new service or product you launched? What better way to do that than through social media platforms? You can use Facebook ads for medical professionals, posts, videos, studies or surveys to help gain information from your clientele. If you aren’t sure how to use this information, reach out to our Agile Marketing team today. We can assess the information and help you to better understand what it means and how you can use it to continue reaching your clients and expanding your fan base.

Showing Up on Google

Do you want to start showing up higher on Google ratings? If you want your business to come before others or be thought of before other similar companies, the answer to that is an astounding yes. Well, social media helps your website blog posts and other content show up near the top. You see, Google algorithms are constantly changing. What worked 10 years, 5 years, last year or sometimes even last month, may not work any longer. However, currently, any time someone clicks on your website link from a social media platform, Google notices. The more people who are doing this, the higher you are going to rank in the Google search results. So, as you can see, social media platforms do more than just reach people online, they help to expand your business on Google, too.

Do You Need Help with Social Media Marketing, Ads, and More?

Now that you have a good idea of why your business needs to be on social media platforms, you can reach out to our Agile Marketing team today. Our team of experienced, qualified professionals is here to help you with social media marketing. With everything from Facebook ads for medical professionals to content creation to website development, we have your back. If you have any questions about our services, don’t hesitate to let us know.

Contact us, here at Agile Marketing Group, to find out more about social media marketing, how we can help your business reach your target audience and how you can grow your company.