Using search engine optimization for lead generation may seem like an easy concept – create original, intriguing content that will target specific keywords at least 2 times every week to keep bringing in new leads. However, the execution of this is a bit more complex. You will likely need a team of specialists – SEO strategists, web developers, writers, editors and graphic designers.
Here at Agile Marketing Group, we can choose these keywords for you, analyze the search intent and build high-quality content for every web page or blog post. We have many specialists who are ready to help you create and build on an SEO campaign today. Contact us to get more information or to obtain these services right away.
On the other hand, if they type “addiction treatment prices”, they are likely interested to know how much addiction rehab will cost for them or someone they know. Lastly, if someone types “best place to get addiction treatment”, this indicates they or someone they know are likely ready to get help for an addiction.
With all this being said, as a business owner, it is important to know how to get more people to come to your website. One of the things that you must do to improve your lead generation is to build SEO for your site. If you want help with this starting today, please don’t hesitate to reach out to our Agile Marketing Group right away.
Understand and Satisfy Search Intentions
The cornerstone of search engine optimization is the intent of a person’s search. The reason for this is because it helps build a better trust between your company and Google, which helps to increase your search ranking. Better search rankings, means more people will come to your website. The higher quality content you have on the website pages, the more you can convert visitors into leads.
First of all, let’s take a look at the trust Google has in your website. In other words, the authority your website domain has. The main goal of Google is to help users find the pages that best fit their search phrase. This primary goal is what keeps most people using Google instead of other search engines.
To accomplish this goal, Google will measure the amount of high-quality links on your site (because these links and high-quality content attracts links off other credible websites). Google will also pay attention to how long visitors are staying on your website. Another factor they look at is visitor engagement which is the primary place that search intent comes into play. When the search intent of a visitor is satisfied, they will stay on your webpage for more time, which informs Google they have found the things they were looking for. Google takes this to mean that your webpage should rank higher on the search engine, so more people will find it.
The best way to satisfy the search intent of each visitor is easy – just create the highest quality, more informative and reader-friendly content you can while responding to specific search queries. In other words, lead the way with your content. You content should do 3 primary things including:
- Taking care of the reader’s questions concisely and quickly
- Stimulating your reader’s mind (throughout the entire content you should create genuine, engaging, new ideas and data)
- Concluding with the best, most practical next steps (help your readers to put the ideas into measurable action)
Creating this type of content will help to ensure your visitors are engaged automatically when coming to your site. It will also help to establish your company as a helpful, credible resource. When the visitors are already searching for content and resources in your niche, using the target transactional SEO keywords, can improve your lead generation significantly.
How Regular Publishing Impacts Revenue and Lead Generation
Creating new content regularly helps, not just because every new content piece offers another chance to use SEO keywords in your title, but because by doing this 2 times weekly for 4-6 months helps to gain bonus points in your niche. You are marked as more of an authority overy our competitors. You should especially do this when you have a new website. However, it can be done when your website has been active for quite some time, too.
If you need help regularly publishing to your website, whether that be via landing pages, website pages or blog posts, our Agile Marketing Group team is here to help you.
Using SEO Content for Indirect Lead Generation
Using SEO-based content works on more than just attracting customers directly. It is also a great way to indirectly generate leads, as well. By creating content using your SEO campaign on various marketing channels and on your website, you can get your company ranked higher in your industry. You will have better brand impressions, too.
There are numerous ways that using SEO content for indirect lead generation can work for you. Some of the things that you might need to know about this include:
- Email marketing – SEO helps to create and add to your mailing list when you make a sign-up box in addition to high-quality content and offer intriguing materials throughout your e-mail drip campaigns
- Social media – When you post excellent status updates with SEO-based content, it can make a very positive impact on your business
- Webinars – If you create high-quality SEO content with creative organization, quantitative data and intriguing concepts, your customers are going to find that interesting (which will then lead to higher lead generation)
- Public speaking – SEO can help attract people to your company through this method of marketing, too (for example, when you write addiction recovery speaker people are more likely to want to hear what you have to say)
Now that you know more about how using SEO content for indirect lead generation works, you can start working with our Agile Marketing Group team to get started on your SEO campaign.
Best Ways to Use Search Engine Optimization for Lead Generation
Using search engine optimization for lead generation may seem like an easy concept – create original, intriguing content that will target specific keywords at least 2 times every week to keep bringing in new leads. However, the execution of this is a bit more complex. You will likely need a team of specialists – SEO strategies, web developers, writers, editors and graphic designers.
Here at Agile Marketing Group, we can choose these keywords for you, analyze the search intent and build high-quality content for every web page or blog post. We have many specialists who are ready to help you create and build on an SEO campaign today. Contact us to get more information or to obtain these services right away.
