In this day and age, medical practice SEO is doable and necessary. Even if you only run a small practice, including SEO as part of your website marketing strategy is vital. In past years, you may have been able to get new patients and keep your current ones mostly by word-of-mouth. However, with most people using the internet to search for healthcare services and to look at reviews, medical practice SEO is going to help increase your new patients, retain the patients you have, increase revenue, help with consultation scheduling, boost your reputation and improve your practice overall.
If you aren’t familiar with SEO tactics, that is alright. Here at Agile Marketing Group, we highly recommend hiring a professional team to create your website, write your content and craft blog posts for you. That way, the newest and best medical practice SEO techniques are being used all the time.
It may sound easy, but creating the best website design is crucial to how your medical practice SEO is going to be laid out. It is important to:
- Make sure you have a clear, dedicated contact page that includes your name, address, and phone number
- Contact details should be placed in footers throughout your site
- Set up of each page should be done uniformly to ensure content makes the best impression
Here at Agile Marketing Group, we have specialists who can redesign your website, so that it is ready for SEO-based content.
Another thing that shouldn’t be forgotten is online reviews. As noted above, people these days look online for healthcare services. They look at services offered, insurance accepted and reviews from previous or current patients. If you want to rank higher on Google, you should definitely have a reviews or testimonials page on your company’s website.
If you aren’t currently using social media for your medical practice, now is the time to get a Facebook business page. This is going to significantly help with your search engine ranking when people search for healthcare services in your area. Why do you need this? Think about it this way – many people search for a list of healthcare services that offer certain things they need and due to social media being so popular, social media links generally show up near the top of the search engines. Your competitors are likely to have a Facebook business page, so to keep up with the competition, you need one, as well. You may be surprised at how much more visible you are to the online communities when you participate in social media advertising and communications.
Keywords are the top factor when it comes to the best medical practice SEO. One of the most common reasons some medical practices don’t do well is that they fail to do keyword research. There are resources out there that help you to find the top keywords in your field. Learning how to read into these insights can help you to choose the best keywords for your website and social media content.
If you aren’t sure which keywords to use or this isn’t down your alley, don’t worry. We have a team of professionals who specialize in keyword research for SEO. All you have to do is contact us and we can set up a content plan for your business.
There are some medical practices that start with a content marketing strategy, but then they don’t stick with it. Some other practices don’t use a strategy, they just upload website content and post whatever they want, whenever they want to social media channels. Both these setups are a start – however, having a content marketing strategy that you use is vital to the success and reputation of your business.
It is important to remember that content is still the key when it comes to medical practice SEO. There is the website content, blog posts, podcasts, graphics, videos, social media posts and other mediums that you can use to focus on your SEO-based content strategy.
Our team knows that it can be time-consuming to learn which strategies are best, create a content marketing strategy, implement it and change it due to the adjusting search engine tactics over time. As a medical professional, there are many other aspects of your business that you may need to focus on. That is understandable and we want you to know that our team specializes in work down this alley and would be more than happy to create, implement and update your content marketing strategy. Reach out to us today to find out more about how we can do this for you.
One final thing that we would like to discuss with you here today is how important it is to use backlinks and internal links in your content.
When it comes to medical practice SEO, backlinking should be a critical part of your SEO-based content and marketing strategy. These links should be from credible resources so that you can build your reputation. Each quality backlink should validate the information you are providing, as well.
In addition, you should link to other important pages on your website such as the contact page, home page and service pages. By doing this, you are giving your patients and potential patients an easy way to access information within your business, so they don’t have to go searching for it on their own.
Here at Agile Marketing Group, we specialize in properly using and placing backlinks and internal links throughout website content and blog posts. We can certainly help your medical practice with this, too.
Now that you know a bit more about medical practice SEO and why it is so important, you should work on getting a plan in place, so you can start improving your content, boosting revenue, bringing in more patients, creating a better reputation and improving your practice overall.
Remember, the SEO for your medical practice includes creating the proper structure for your website, keyword research, engaging in a content marketing strategy, properly placing and using backlinks and internal links and following the other tips we noted above. We know that this can be a lot to remember and take on, especially as a medical professional or the owner, SEO, leader, secretary or manager of this type of business. However, investing energy and time in medical practice SEO is going to truly benefit your business.
If you are needing some more information or you want to book medical practice SEO services, don’t hesitate to contact us, here at Agile Marketing Group today.