Proven, Cost-Effective Tools
Email marketing is one of the most cost-effective tools ways to reach the customers who want what you’ve got. Target the right audience with the right message. Agile uses email marketing best practices that result in conversions. Email marketing is effective, especially for encouraging repeat business, but only when you know how and when to use it.
Content marketing on the other hand is targeted more toward soliciting new customers and building your reputation and visibility. A well-engineered content marketing strategy can build your domain authority over time and turn your site into a trusted source for information. Eventually that
Knowing what the right tool for the job is and putting it into play is what a digital marketing agency can do for you. Each element in a digital marketing strategy has a distinct role to play. Coordinating them all and ensuring performance and a healthy ROI is the key to success.
Where email is most effective at strengthening ties and generating repeat business under specific circumstances, content marketing is effective at growing your customer base, building your reputation and capturing mindshare. We’ll use the drug and alcohol treatment business as an example.
An effective content marketing strategy for a drug rehab center would likely include blogs and articles written by or approved by clinicians and experts on addiction and recovery. Your strategy may also include rich, informative “10x” pages which are designed to rank for relevance and quality on a specific topic the target audience is known to research.
It’s easy to see how building quality content for your site is an investment that pays dividends over time. Every website needs content. If you’re in a competitive healthcare-related industry like addiction treatment, there is a wealth of content out there. It’s not enough to simply crank out blogs on autopilot. You need a content marketing strategy and someone who can execute it.
Content as Strategy
It’s Time for Your Business to Get Agile
Could your health care business or growing enterprise use a dynamic and effective digital marketing strategy? Agile Marketing Group is ready to help.
Search Engine Optimization
SEO for your healthcare business cannot be left to chance. SEO is both art and science. When it’s done properly it keeps delivering results.