If you’re in the business of mental health care and drug and alcohol treatment, then you already know how incredibly competitive the landscape is. Not having a handle on your digital marketing simply isn’t an option if you expect to survive, much less compete in this space.
Having effective marketing strategies in place that keep your beds filled is a must. Understanding trends and changes in SEO and PPC is essential. You may well have the very best addiction rehab of its kind in your region, but that will only take you so far if people don’t know it. Word of mouth advertising alone doesn’t cut it.
Your Reputation Precedes You…But
Your reputation is of paramount importance, but a great reputation alone will not help your treatment center rise above the rest. You’re adrift in a digital ocean of information that your next patient and their family are struggling to navigate. How do you make sure they find you? How do you earn their trust? How do you ensure they understand what you have to offer?
We’re about to answer all of these questions and more, so tuck in as we get started. We promise it’ll be worth your time.
Effective Rehab Marketing is About Trust
The fact is that there are proven strategies for success in SEO marketing. However, when it comes to alcohol and drug rehab marketing, the stakes are higher and the rules are somewhat different. You aren’t selling headphones or battery-powered portable smoothie machines after all. You’re literally in the business of saving lives. Effective healthcare marketing cannot rely on crass memes, social media shenanigans or other shortcuts to generate buzz.
When it comes to marketing your rehab facility, trust is the name of the game. After all, you’re asking people to trust you with their health, their recovery, and their very lives. But how do you establish that trust? The answer is simpler than you might think: Earn it. Be authentic, be honest, and don’t try to rely on behavioral health buzzwords or self-help slogans alone. People can pick up on insincerity from a mile away and it’s the last thing someone in crisis or their loved ones want to see.
Get Real and Win
You need to be real, be relatable, be relevant and most importantly, be there for your patients and their loved ones every step of the way. You must be clear about what you have to offer and you must deliver on your promises. If you can establish that sense of trust, you’ll have patients coming back to you again and again, and referring their friends and loved ones to your facility. And that’s a win-win for everyone involved.
Successful Rehab Marketing is About:
- Becoming more visible.
- Capturing hearts and minds.
- Earning people’s trust.
- Delivering on your promises.
The Value of Quality SEO Content to Rehab Marketing
How are your next 50 patients and their families going to decide which alcohol and drug rehab to enter? How are they going to find your program? If you are fortunate enough to capture their attention, how are you going to hold onto it? The answers are simple to understand, but not easy to execute.
- High-powered SEO strategies that reach the right audiences.
- Relevant, authentic content that resonates with the people you want to reach.
Creating relevant content that is optimized for search engines is a science. But getting your website to rank higher in search results with the right people is only half the battle. It takes skill and talent to get your site noticed. But it takes mastery to convert site visitors into clients and customers.
The secret sauce that makes great SEO is quality content and sound strategy. Offering an attractive link and relevant information to the right people gets attention, but you need more than just attention. Inspiring action from the people you’re engaging with is the name of the game. The best healthcare marketing agencies do all of the above.
Are You Talking to Me?
How well do you understand your audience? Who is your ideal client? What matters most to them? What is going through the mind of that worried mother scrolling through search results on a MacBook at the kitchen table at 3 am?
She is terrified her son might die if she doesn’t get him the help he needs.
She’s exhausted, anxious and overwhelmed by the undertow in a sea of saccharine sales pitches and empty platitudes on your competitors’ pages. What are you going to do differently to earn her trust?
What Do You Have to Say?
Does your content speak to that mom at her kitchen table into the wee hours of the morning? Will she understand what you can do for her son? Does she know why your treatment facility is leagues beyond the last six she added to her bookmarks? Or, do you have the same generic, buzzword-laden content as the addiction treatment centers on page 9 of the SERP?
Whoever your target audience is, make sure you’re speaking their language. Establishing anything resembling real, human connection through words and imagery isn’t easy. You know that for many of your customers, choosing an alcohol and drug rehab is a matter of life and death. What you say to them and how you say it matters.
Digital Marketing for Addiction Treatment
You’re in an incredibly competitive industry where the stakes for your customers couldn’t possibly be higher. Anything less than excellence when it comes to content and approach is going to miss the mark. That’s the truth. Part of you already knows that, or you wouldn’t be reading this article.
So, what are you going to do about it? Find a partner who specializes in precisely the audience you need to reach. A digital marketing agency for healthcare with broad experience in behavioral health. People who understand how SA/MH facilities operate, understand substance use and mental health disorders and can speak about it all, clearly and with authenticity.
That type of partnership is what empowers your substance use disorder treatment center or mental health care program to leapfrog its competitors. It also frees up your energy to focus on delivering the best care possible and growing your business from within.
Agile Marketing Group is the SA/MH treatment marketing partner you’ve been looking for. Contact us for a free consultation today and find out what Agile can do for you.
