page title icon Keeping Your Clients Informed with Email Marketing

Sending emails is easy, but what about when they pertain to a long-term email marketing strategy for your business? This is a strategy that helps to intentionally grow your business and every aspect of it is important – in addition to keeping your clients informed with email marketing. 

If you are not sure how to go about your email marketing strategy or deal with a specific part of this strategy, don’t worry. You can contact our professionals here at Agile Marketing to help you out.

Using Double Opt-In Sign-Up 

Sending offers and information through email is one type of permission-based marketing. The problem is that when there is only a single opt-in sign up there is a higher risk of having fake sign-ups and other spam issues. When you follow through with double opt-in signup, you can ensure you truly have the person’s permission to send information and offers through their email. If you want more information about double opt-in signups, don’t hesitate to reach out to our Agile Marketing team today. 

Perfecting and Sending Your Welcome Email 

After one of your customers has chosen to receive emails, you should be sending them your welcome email. This helps to establish a connection with them and prepares them for what offers or information is to come. The welcome email is generally opened about 85% of the time, so it is certainly worth perfecting and sending. If you need help creating an evergreen, relevant welcome email to your newcomers, our team is here to help with that. 

Don’t Use a No-Reply Email Address 

If your customers and potential customers have a direct line to your inbox, it will be much easier and better when building your relationship with them. If you use a no-reply email address, you can’t receive incoming emails, so your readers won’t be able to directly communicate with you, regarding the emails you send to them. 

Personalizing Emails

As noted above, it is very important that you build a strong relationship with your readers – whether they are potential or current customers. One of the best ways to do this is by personalizing the emails that you send. There are name merge tags and other personalization tools that can be used to personalize emails. Readers generally feel more connected to a business when their name is attached to the email and when there is sincerity in the emails, as well. 

Create Casual, Conversational Emails 

Whenever you are creating emails to deliver to your customers or readers, it is important they are professional and polished. However, it is just as crucial to ensure that all your emails are casual and conversational, too. You should avoid complicated language, use contractions, leave out acronyms and jargon and speak to them like you are a friend. If you need professional writers to craft emails for your business, our Agile Marketing team can help you out.

Brief Emails Are Best

Did you know the average person sends and receives between 100 to 200 emails every day? The email you send to your subscribers is just one of many they are getting that day. It is vital that you keep your emails brief and to the point. That way, your readers aren’t feeling overwhelmed. They can get all the updated offers and information from your company in a short amount of time. Generally speaking, email copy should be between 50 to 150 words. Each email should be skimmable, as well. With this in mind, you can experiment with the email length that could work best for your company’s readers.

Crafting the Proper Subject Line

The subject line you create does make a difference as to whether the email will ever be opened or not. Sure, there may be a time or two that someone accidentally clicks on an email they aren’t interested in. However, most of the time, you need to craft the proper subject line, in order to get your readers to click on and read through your email. You shouldn’t use ALL CAPS, emojis or excessive exclamation marks. Instead, you should try to:

  • Thinking like the reader (how can you grab their attention?)
  • Keep the subject line short (saying more, but with fewer words is best)
  • Inform your readers of what is in the email 
  • Add the sense of urgency (pricing, promotions, etc.)
  • Be timeline (don’t send sales emails the day before the sale)
  • Keep it original (saying things like “the best” or “free” can be exhausting to readers and ultimately prevent them from clicking on the email in the first place)

Being careful as to what you put in the subject line, how long you make it and what it is about does make a difference. If you need help crafting the proper subject lines for your emails, our Agile Marketing team has experience with this and can help you.

Build the Most Compelling Call to Action 

Every email should have a call to action. This is the line of text that entices your readers to take action. There should be a button within each email that is explicit about what the reader should be doing. Your call-to-action text should be 1 to 5 words and to the point. If you need help in creating the most compelling call to action for your emails, as this is the final marketing point in the message, let our Agile Marketing team step aboard to help today. 

Get Email Marketing Assistance Today

Do you have an email marketing strategy in place yet? If you do, does it match up with all the tips you read about here today? If not, have you reached out to a professional marketing team to help you craft your emails, subject lines, the preview text and your call-to-action. 

Here at Agile Marketing, we can help your company with all these things and the entire email marketing strategy, as well. Contact us today to get the email marketing assistance you need for your business.